Use Your Lead Magnet to Prepare People to Work with You.

Image Credit: Jack Hawley via Pexels

Lead magnets are meant to attract your ideal client. Sometimes that means weeding people out who are not ready to work with you. If you find yourself on too many sales calls with people who honestly can’t afford your services (yet), you can mention your fee ranges in your lead magnet.

But a better use of your lead magnet would be to prepare people to work with you.

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Barbara Grassey

Barbara Grassey

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Barbara is a writer, speaker, and marketing consultant. She specializes in helping business authors leverage their books. Learn how: https://barbaragrassey.com/