Use Your Book to Build Your Mailing List

Barbara Grassey
4 min readJul 26, 2021

The value of ancillary materials for your business book

Red postal box with collection times listed
Photo by Ethan Wilkinson from Pexels

The problem with selling your book on Amazon or any of the retail booksellers for that matter, is that you don’t know who bought your book. You have no way to follow up with the reader to see if they might want to become a client.

Most all business authors now have a “Work with Me” or “Services” page at the back…

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Barbara Grassey

Barbara is a writer, speaker, and marketing consultant. She specializes in helping business authors leverage their books. Learn how: https://barbaragrassey.com/