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Indirect vs. Direct Revenue Generating Activities — You Need Both
Revenue generating activities (RGAs) should be the first thing on every entrepreneur’s to-do list — every day. Indirect activities are the marketing tasks that are foundational and supportive: They help you find people who may be interested in your products and services. Direct revenue generating activities are the actual offers made to those people.
Your marketing tactics need to include a mix of both activities. If you don’t have any prospects to sell to, you will need to do some indirect activities to get people into your sales “pipeline.” If you have people to market to — an email list, warm prospects, a robust business network, or even consistent walk-in traffic, you should focus more on direct activities. But you should never completely exclude lead generation activities.
Learn More: Revenue Generating Activities — available on Amazon.