Honesty in Marketing

I had been texting back and forth with my friend, Michael, discussing a webinar we both bailed out of (separately) last week.

The webinar was on low-content books and the person doing the webinar made some pretty big claims and then, when it came to the big sell, some pretty big promises. Maybe they were true; maybe they weren’t. And, quite frankly, I’ve been a copywriter. I know which words to use to make things sound fantastic and easy…