Be Clear With Your Offer
1 min readMay 10, 2022
In The 8 Step Marketing Plan, I talk about a man who wanted me to partner in his business. He spent over 30 minutes trying to describe his business idea. When I asked him to boil it down to one minute, he rambled on for another ten. When I ran into him again a few years later, he still couldn’t succinctly describe his business to me.
If you cannot clearly state your offer, why would you expect people to say yes to you…