“Have you made any new friends, yet?” Not a priority for introverts, thank you.

Moving to a new country as an introvert is probably easier for us than it is for extroverts. We’re self-contained units who have spent our lives figuring out how to do things on our own. Alone is our happy place.

But we get peppered with questions from our extroverted friends and family who are concerned because really, they can’t fathom not having social contacts. When they ask, “But how could you move somewhere where you don’t know ANYONE?” they really are horrified. …

Lots of us are doing it

Older woman with glasses sitting on a beach with ocean behind her.
Photo Credit: SK @rollelflex_graphy726/Unsplash

Several times a month a woman will ask in an Expat group if there are any older women who have moved to Portugal solo. They are met with responses from dozens of women who have made the jump and are encouraging and supportive. I have become one of them.

But I want to put some caveats with that encouragement because becoming an expat is not for everyone. There are many issues to examine before you make the leap, whether you are old, young, single or married.

The Single Woman Issue

There’s a reason why women pay extra for valet parking, don’t go running at…

And are they? Really?

Gold trophy figure holding a star above its head surrounded by confetti and stars on a bright yellow background.
Photo by Nataliya Vaitkevich from Pexels

If you filter for authors on LinkedIn, you will be astounded to discover just how many “best-selling” authors there are. Wow! Are all these people just raking in the big author bucks?

Probably not. Maybe a few are, but most of them aren’t living on their book royalties.

Amazon Bestseller vs. NYT/WSJ/USA Today

First of all, the vast majority of these people claiming best-selling author status are Amazon best-selling authors. Do you know how I know? Because if you’re a New York Times best-selling author you’re going to say so. Same with The Wall Street Journal and USA Today. Hell, if…

Man giving a talk on stage with video screen behind and to his right
Photo by Product School on Unsplash

There is no rule that says you need to write a book if you’re speaker. In fact, many speakers, whether they are delivering trainings or keynotes, don’t have a book.

You also don’t need to be a certified speaker. You don’t need to be a member of an organization like the National Speakers Association. If you’ve built your speaking business to a steady, consistent income and are comfortable with that, you don’t need a book. Especially if you have repeat clients.

But just as having an association accreditation helps when it comes to booking speaking gigs, if you’re looking to…

“Everyone has a book inside them which is exactly where I think it should, in most cases, remain.” — Christopher Hitchens

Page in typewriter reads: rewrite…edit…rewrite…
Photo by Suzy Hazelwood from Pexels

I am a big proponent of business owners, particularly speakers, coaches, and consultants, writing a business book. After all, working with them is my business. Done right, a business book can increase your visibility, up your credibility and authority, bring in more business, allow you to increase your fees, and make you seem much more interesting at cocktail parties.

Done wrong, it can make you look incompetent at best.

So I have no problem saying that if you aren’t…

The value of ancillary materials for your business book

Red postal box with collection times listed
Photo by Ethan Wilkinson from Pexels

The problem with selling your book on Amazon or any of the retail booksellers for that matter, is that you don’t know who bought your book. You have no way to follow up with the reader to see if they might want to become a client.

Most all business authors now have a “Work with Me” or “Services” page at the back of their books with contact information. That’s the minimum you need. Here’s what many new authors don’t know: The vast majority of readers will never see that page. …

New authors are often uncertain as to whether or not they should go to the expense of buying an ISBN. More than that, they aren’t even sure what an ISBN is or what it does. They’ve just heard that they should have it.

There’s nothing mysterious about ISBNs and nothing complicated about buying and using them. This short article will give you what you need to know about ISBNs and how to use them for your book.

What is an ISBN?

ISBN stands for International Standard Book Number. It’s the identifying control number for your book. Each ISBN is a unique product identifier used…

Yellow paper crumpled into balls near a wire wastebasket.
Photo by Steve Johnson from Pexels

Nine out of 10 people who start writing a book never finish. Maybe some weren’t serious about it in the first place. But that’s a pretty large quit rate. For many people, writing a book is a “someday” or bucket list item. But if you’re writing a book for your business or if you plan on being an author as your livelihood, you will need to finish your book. (In the latter case, you will need to finish many books.)

In my days as a book coach, I uncovered a pattern of people writing about 15 pages and getting stuck…

Rows of thousands of books with an arched ceiling. Possibly what heaven looks like.
Image Credit: Skitterphoto — Pexels

You spent a lot of time writing your book and most likely some money getting it edited and published. You’re wondering if you’ll ever see any return on your investment. If you’re depending strictly on royalties, the answer is probably not. The average book sells about 250 copies in its lifetime. The average book royalty is under $5 per copy. Obviously, your money is not in royalties (50 Shades of Grey notwithstanding).

Your money is in the business your book brings in. If your average client represents $500, $1,000 or more in revenue, bringing in a client is much more…

Businessman staring at computer screen in disbelief.
Photo by Andrea Piacquadio from Pexels

Writing a book to increase your business, whether it’s to bring in clients, establish your authority and credibility, or increase your visibility, is a strong marketing play. But it also takes time, effort, and dedication. As a former ghostwriter, editor, and now book marketing strategist, I watch in dismay as business owners shoot themselves in the foot with their books. There’s no need for this to happen.

Here are the top three mistakes I see:

  1. They don’t use the book to attract and qualify their ideal clients

If you’re writing a book to increase your business in some way, you…

Barbara Grassey

Barbara is a writer, speaker, and marketing consultant. She specializes in helping business authors leverage their books. Learn how: https://barbaragrassey.com/

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