New authors are often uncertain as to whether or not they should go to the expense of buying an ISBN. More than that, they aren’t even sure what an ISBN is or what it does. They’ve just heard that they should have it.

There’s nothing mysterious about ISBNs and nothing complicated about buying and using them. This short article will give you what you need to know about ISBNs and how to use them for your book.

What is an ISBN?

ISBN stands for International Standard Book Number. It’s the identifying control number for your book. Each ISBN is a unique product identifier used…


Yellow paper crumpled into balls near a wire wastebasket.
Yellow paper crumpled into balls near a wire wastebasket.
Photo by Steve Johnson from Pexels

Nine out of 10 people who start writing a book never finish. Maybe some weren’t serious about it in the first place. But that’s a pretty large quit rate. For many people, writing a book is a “someday” or bucket list item. But if you’re writing a book for your business or if you plan on being an author as your livelihood, you will need to finish your book. (In the latter case, you will need to finish many books.)

In my days as a book coach, I uncovered a pattern of people writing about 15 pages and getting stuck…


Rows of thousands of books with an arched ceiling. Possibly what heaven looks like.
Rows of thousands of books with an arched ceiling. Possibly what heaven looks like.
Image Credit: Skitterphoto — Pexels

You spent a lot of time writing your book and most likely some money getting it edited and published. You’re wondering if you’ll ever see any return on your investment. If you’re depending strictly on royalties, the answer is probably not. The average book sells about 250 copies in its lifetime. The average book royalty is under $5 per copy. Obviously, your money is not in royalties (50 Shades of Grey notwithstanding).

Your money is in the business your book brings in. If your average client represents $500, $1,000 or more in revenue, bringing in a client is much more…


Businessman staring at computer screen in disbelief.
Businessman staring at computer screen in disbelief.
Photo by Andrea Piacquadio from Pexels

Writing a book to increase your business, whether it’s to bring in clients, establish your authority and credibility, or increase your visibility, is a strong marketing play. But it also takes time, effort, and dedication. As a former ghostwriter, editor, and now book marketing strategist, I watch in dismay as business owners shoot themselves in the foot with their books. There’s no need for this to happen.

Here are the top three mistakes I see:

  1. They don’t use the book to attract and qualify their ideal clients

If you’re writing a book to increase your business in some way, you…


What do you do when you need to put up a post or write an article or a chapter, you pull up the blank page, reach deep inside, and come up with nuthin?

Man walking alone across desert dunes
Man walking alone across desert dunes
Photo by Amine M’Siouri from Pexels

Well, apparently, I head for the refrigerator every 15 minutes or so, expecting something new and enticing to magically appear.

Let me save you some time. That doesn’t work.

Here are three things that do work:

Keep a Pre-Set List of Article Ideas or Titles

About once a month, I’ll use AnswerthePublic, Ubersuggest, or go full-on geek with SemRush, and do a keyword search on my main…


Image Credit: Esther Webgirl Pixabay

There are two ways to offer your business book for free in the Kindle book section. The first is making your book permanently free or “perma-free” and the second is to run a promotion offering your book for free for a limited time.

Perma-Free

You cannot list your books for free on Amazon Kindle. Sorry, it’s not an option. However, Amazon does offer to match prices found on other websites. That’s the key to getting your business book in the free Kindle book section. So how do you do it?

Upload your eBook to another publishing platform. You can use distributors…


Hands holding a Kindle
Hands holding a Kindle
Image Credit: Sticks65 Pixabay

What are the elements you need to know if you want to write a Kindle eBook for your business? What should it include? How long should it be? How do you publish it to Kindle?

First, let me assure you that publishing to Kindle is a very easy, menu-driven process. If you can upload a file to email, you can publish a book on Kindle.

Know Your Target Market

Writing the book itself takes some consideration. You want the book to help you find good prospects for your business. To do that, you must know who those people are. If…


Publish Like the Professional You Are

Attractive professional woman leaning against interior wall
Attractive professional woman leaning against interior wall
Photo by mentatdgt from Pexels

You don’t have to spend a lot of money to turn out a professional quality book, but you will need to spend some money. I promise it won’t break the bank. I’ll tell you where you need to spend money, where you can save your dollars, and how to avoid making mistakes that scream “amateur.” (Here’s a freebie Self Publishing Price and Resources Guide)

If you are working with a traditional publisher, congratulations — this job has been taken out of your hands. You may have “cover approval” which means you get to say yea or nay to what the…


How to Structure Your Book

Patina spiral staircase on side of European building
Patina spiral staircase on side of European building
Image Credit: Maria Orlova-Pexels

How long should your book be? Does your topic dictate what kind of book you should write? (Sometimes.) The structure is the backbone of your book and having a well-thought out structure and outline will make your job as an author exponentially easier. Nine out of 10 people who start writing a book don’t finish. The main reason is they don’t know where they’re going — they get lost in the weeds. If you have a solid structure and outline, you may occasionally write yourself into a corner, but you will know where you want to get to, and can…


What You Should Write About

Woman sitting at computer with open book and pen thinking
Woman sitting at computer with open book and pen thinking
Image Credit: Photo by Ivan Samkov from Pexels

Many people are afraid to give away all their secrets, whether it’s in a book, a seminar, or talk. My philosophy is to give everything someone needs on a topic to do it themselves because my clients are the people who don’t do it themselves. They are smart enough to know their time is better spent elsewhere. And, in truth, even when you tell most people how to do something they will either need some help with it or just feel better having someone experienced guide them through. …

Barbara Grassey

Barbara is a writer, speaker, and marketing consultant. She specializes in helping business authors leverage their books. Learn how: https://barbaragrassey.com/

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