3 Things Business Owners Get Wrong When They Write a Book

Businessman staring at computer screen in disbelief.
Photo by Andrea Piacquadio from Pexels

Writing a book to increase your business, whether it’s to bring in clients, establish your authority and credibility, or increase your visibility, is a strong marketing play. But it also takes time, effort, and dedication. As a former ghostwriter, editor, and now book marketing strategist, I watch in dismay as business owners shoot themselves in the foot with their books. There’s no need for…