Photo Credit: That’s Her Business-Unsplash

I’ll put it right out there: I get a lot of stuff done. In the past year, in addition to running my marketing business and moving to Portugal, I wrote three books (plus I developed a tracker for macro tracking). Last month I wrote a blog post every week day (23 in all) plus I finished the first draft of a novel that had been hanging over me.

And I played thousands of games of Websudoku and Text Twist. THOUSANDS.

How do I get so much stuff done? I clean out my brain every month. …


When I left LinkedIn and clicked that button to permanently delete my account, I felt a sense of relief. And pure glee.

I don’t know how long I was annoyed by LinkedIn before my displeasure even started registering. I’d log in, look at a newsfeed that included self promotions, trite business quotes, and that same fucking “inspirational” video of the football coach screaming at that kid crawling across the field. (I hate that clip.) …


Photo Credit: Uriel Marques Pexels

So…Scorpion

I’m Netflix bingeing the show Scorpion. The show follows the (supposed) exploits of Walter O’Brien who has one of the highest IQs in the world, and very little EQ (Emotional IQ).

The show is textbook formulaic, which makes it valuable for an aspiring fiction writer. But it also contains a marketing lesson.

Every episode, Team Scorpion is called in to solve a problem. There’s always a short time fuse. They solve the initial problem. Something bad happens (a twist). They work that out, which causes another, worse problem — an unintended consequence — which shortens the amount of time…


Photo Credit: Suzy Hazelwood-Pexels

Moving abroad is a big leap, physically and metaphorically. I have had “Live in Europe for at least one year” on my bucket list for decades. It was always a “someday” dream, along with learning how to ride a motorcycle and getting a sailboat. (I’ve already jumped out of an airplane, thank you. Twice.)

This year, in the middle of a global pandemic, I picked up and moved. Or so it seemed to many of my friends. But I realize that I have been positioning myself towards this for years. Here’s how:

1. I work for myself

Working for myself means that I don’t have…


Um… That would be me.

I’m doing some client work with the sliding door open because it is finally warm enough to leave it open for an extended length of time and let in some fresh air. My laptop is exactly where it was meant to be — on my lap. My feet are up on the arm of the loveseat and I’m writing.

I can hear the drone of workers, some closer than others. But there’s also another sound. The sound of acoustic guitar and a man singing in Portuguese is drifting through the open door and it takes…


The question of how to become a self published writer is one I field on an almost daily basis. More and more authors are realizing that traditional publishing is going the way of the dinosaur and self publishing is shedding its “also-ran” status.

Photo Credit: Andrea Piacquadio-Pexels

There are several reasons for this. Without going into every last one, the overriding reason that traditional publishers are losing ground is that they are not nimble. (This can be said of many industries and countries.) Technology evolves at a lightning clip and large companies aren’t geared to take advantage of this. It’s like turning a battleship…


Making a marketing plan for a small business does not have to be complicated or difficult. It is a series of steps that helps you define exactly what it is you’re selling, who you’re selling to, and the best way to reach those people. Too many business owners confuse marketing and advertising. Marketing is all about determining your customers’ needs (and wants) while advertising is the actual promotion of your products and services.

Over the two decades that I have officially been in marketing, I have developed an 8 step marketing plan specifically for entrepreneurs and micro business owners that…


Photo by Laura Chouette. Unsplash

I like being five hours ahead of the US east coast. I can do a day’s worth of work — or play — and still take care of business. For the most part I don’t…but I could.

I am still working out the timing on some meetings. 8:00 pm EST is 1:00 am here. Any evening meetings are not going to work. I like that, too. It will force me to limit my appointment hours, putting them into an afternoon time block which means my mornings are cleared for productivity.

It’s time to start setting routines.

Mostly, I need to…


Chronicling my move to an ex-pat life in Portugal

January 4th, was my scheduled departure date from the US. January 5th, at approximately 4:00 pm Portugal time, I should have landed and by 6:00 pm, I should have been enjoying my “panoramic views” from the terrace of my “clean & safe” AirBnB.

So… not so much.

The past week had been spent sorting, tossing, and packing. My very good friend and Tetris Queen, Mary Anne “I’m Not Dead Yet” Radmacher (yes, THAT Mary Anne Radmacher), came down to help me and basically light a fire under my butt. …


Breathtaking doesn’t quite cover it

Yesterday, I made a new rule for myself: Don’t walk downhill until I know for certain I won’t have to walk farther uphill.

Some neuron in my brain fired the other night and I remembered that I was supposed to register my presence with the local authorities. I went into two ex-pat groups on Facebook and searched to see if anyone had posted about the process but couldn’t find anything. So I asked.

Once posted, I had immediate responses, which gives me a hint as to how helpful ex-pats are going to be in my future. (Thank you!) The replies…

Barbara Grassey

Barbara is a writer, speaker, and marketing consultant. She specializes in helping business authors leverage their books. Learn how: https://barbaragrassey.com/

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